Retail Pricing under Contract Self-Selection: An Empirical Exploration
نویسندگان
چکیده
منابع مشابه
Buyer Shopping Costs and Retail Pricing: An Indirect Empirical Test
Suppose that consumers incur fixed shopping costs and choose stores according to advertised discounts. Then, the extent to which a store will discount advertised items should increase with the profit from other regularly-priced items. Bookstores customarily advertise discounts on bestsellers. Among conventional bookstores, we found that the bestseller discount systematically increased with the ...
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Prices in a wide variety of contexts come in three parts: an “original” or “suggested” price, a discount off that price, and the final price. Little empirical evidence is available that speaks to how each pricing component affects purchase behavior, even as theories abound. This paper outlines the main theories of fictitious pricing with their corresponding predictions and examines their releva...
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ژورنال
عنوان ژورنال: Technology and Investment
سال: 2013
ISSN: 2150-4059,2150-4067
DOI: 10.4236/ti.2013.41b007